Battle of Chantilly - Civil War Battle of Chantilly

The Battle of Chantilly was fought on September 1, 1862, during the American Civil War (1861-1865). Armies and Commanders Union Major General Philip KearnyMajor General Isaac Stevensapprox. 6,000 Confederate Major General Thomas Stonewall JacksonMajor General J.E.B. Stuartapprox. 15,000 Background Defeated at the Second Battle of Manassas, Major General John Popes Army of Virginia retreated east and re-concentrated around Centreville, VA. Weary from the fighting, General Robert E. Lee did not immediately pursue the retreating Federals. This pause allowed Pope to be reinforced by troops arriving from Major General George B. McClellans failed Peninsula Campaign. Despite possessing fresh troops, Popes nerve was failing and he decided to continue falling back towards the Washington defenses. This movement was soon checked by Union General-in-Chief Henry Halleck who ordered him to attack Lee. As a result of pressure from Halleck, Pope issued orders for an advance against Lees position at Manassas on August 31. That same day, Lee directed Major General Thomas Stonewall Jackson to take his Left Wing, Army of Northern Virginia in a flanking march to the northeast with the goal of circling Popes army and cutting off its line of retreat by capturing the vital crossroads of Jermantown, VA. Moving out, Jacksons men marched up Gum Springs Road before turning east on Little River Turnpike and camping for the night at Pleasant Valley. For much of the night, Pope was unaware that his flank was in peril (Map). The Union Response During the night, Pope learned that Major General J.E.B. Stuarts Confederate cavalry had shelled the Jermantown crossroads. While this report was initially dismissed a subsequent one detailing a large mass of infantry on the turnpike elicited a response. Realizing the danger, Pope canceled the attack on Lee and began shifting men to ensure that his line of retreat to Washington was protected. Among these moves was ordering Major General Joseph Hooker to reinforce Jermantown. On the road since 7:00 AM, Jackson halted at Ox Hill, near Chantilly, upon learning of Hookers presence. Still unsure of Jacksons intentions, Pope dispatched Brigadier General Isaac Stevens division (IX Corps) north to establish a defensive line across Little River Turnpike, approximately two miles west of Jermantown. On the road by 1:00 PM, it was soon followed by Major General Jesse Renos division (IX Corps). Around 4:00 PM, Jackson was alerted to the approach of Union forces from the south. To counter this, he ordered Major General A.P. Hill to take two brigades to investigate. Holding his men in trees along the northern edge of the Reid Farm, he pushed skirmishers across the field to the south. Battle Is Joined Arriving south of the farm, Stevens also sent skirmishers forward driving back the Confederates. As Stevens division arrived on the scene, Jackson began deploying additional troops to the east. Forming his division to attack, Stevens was soon joined by Reno who brought up Colonel Edward Ferreros brigade. Ill, Reno assigned Ferreros men to cover the Union right but left tactical control of the fighting to Stevens, who sent an aide to seek additional men. As Stevens prepared to advance, what had been a steady rain increased to a heavy downpour damaging cartridges on both sides. Pushing across open terrain and a cornfield, the Union troops found the going hard as the rain turned the ground into mud. Engaging Confederate forces, Stevens sought to press his attack. Taking the colors of the 79th New York State Infantry, he led his men forward into the woods. Mounting a fence, he was struck in the head and killed. Surging into the woods, the Union troops began a furious fight with the enemy. With Stevens death, the command devolved to Colonel Benjamin Christ. After nearly an hour of fighting, the Union forces began to run low on ammunition. With two regiments shattered, Christ ordered his men to fall back across the fields. As they did so, Union reinforcements began to reach the field. Stevens aide had encountered Major General Philip Kearny who began rushing his division to the scene. Arriving around 5:15 PM with Brigadier General David Birneys brigade, Kearny began preparing for an assault on the Confederate position. Consulting with Reno, he received assurances that the remnants of Stevens division would support the attack. Taking advantage of the lull in the fighting, Jackson adjusted his lines to meet the threat and moved fresh troops forward. Advancing, Birney quickly realized that his right was not being supported. While he requested Colonel Orlando Poes brigade to come up to support him, Kearny began seeking immediate aid. Racing across the field, he ordered the 21st Massachusetts from Ferreros brigade to Birneys right. Annoyed by the regiments slow advance, Kearny rode forward to scout the cornfield himself. In doing so, he ventured too close to the enemy lines and was killed. After Kearnys death, the fighting continued until 6:30 PM with little result. With darkness setting in and little usable ammunition, both sides broke off the action. Aftermath of the Battle of Chantilly Having failed in his goal to cut off Popes army, Jackson began falling back from Ox Hill around 11:00 that night leaving the Union forces in control of the field. Union troops departed around 2:30 AM on September 2 with orders to rejoin the retreat towards Washington. In the fighting at Chantilly, Union forces suffered around 1,300 casualties, including both Stevens and Kearny, while Confederate losses numbered around 800. The Battle of Chantilly effectively concluded the Northern Virginia Campaign. With Pope no longer a threat, Lee turned west to begin his invasion of Maryland which would culminate over two weeks later at the Battle of Antietam. Selected Sources CWPT: Battle of ChantillyHistory of War: Battle of ChantillyCWSAC: Battle of Chantilly

Essay on Invasion of Privacy - 975 Words

Invasion of Privacy and Libel Case Study Invasion of Privacy and Libel Case Study Invasion of privacy is something that is a major concern among Americans. In this paper I will discuss Steve, who has recently joined a church. The church doctrine is such that members are to reveal indiscretions from their past. Steve has told them of some of his indiscretions but Steve is not happy about this and decides he would rather leave the church. The church leaders have told Steve even if he leaves his neighbors as well as members of the church will be notified of his past. In this paper I will discuss which privacy torts are involved as well as if this is a libel case. I will also discuss whether the expectation of privacy applies to†¦show more content†¦It would be easier to pursue actions if what Steve disclosed something such as armed robbery or any number of felonies in which case the church may feel the need to notify the police. Had he told them of his pension to jay walking it would not hold as much weight if any. It should be noted that in this c ase should not be considered intentional intrusion invasion of privacy. The reasoning for this would be that when we discuss this tort it should be noted that this involves delving into an individual’s private life or thoughts and being unauthorized. If however the church had gotten ahold of Steve’s information from listening in on his conversations with members of the church. It should also be noted that tort of appropriation is not a factor as well. The explanation for this is that the individual involved did not consent to his/her use of their picture or likeness or even their name for any type of personal gain. According to the definition of expectation of privacy which is you expect privacy as society agreeing with you, Steve would not really be entitled as a result of the church not saying in words that privacy would be given. I think that Steve naturally thought that a church would keep his indiscretions to themselves. I think that the majority of people would be inclined to think the same however it is never safe to assume anything. A good example of an expectation of privacy could be in the Catholic Church. When an individualShow MoreRelatedThe Invasion Of Privacy And Privacy1399 Words   |  6 PagesCelebrities; They Have A Right To Their Privacy Too   Ã‚  Ã‚   Invasion of privacy occurs way too often in society. How would you feel if you had your personal photos hacked, and then reposted onto the internet, what if they were your nude photos? What about your medical records, would you like to have your records stolen and then announced for the whole world to know? Many groups have their privacies hacked, stolen, abused, or even shared through other means of social media.   Look at one particular groupRead MorePrivacy Is An American Invasion Of Privacy3114 Words   |  13 PagesPrivacy is an especially equivocal idea, in particularly because invasion of privacy is a concept that is arguably questionable. Privacy has been defined as the right to be left alone without unwarranted intrusion by government, media, or other institutions or individuals. While this definition serves as a quick start to the right of privacy, there are still several interpretations as to what may or may not constitute as an invasion of privacy. What one person may believe to be an innocent curiosityRead MorePrivacy Is An American Invasion Of Privacy3113 Words   |  13 PagesIntroduction Privacy is an especially equivocal idea, in particularly because invasion of privacy is a concept that is arguably questionable. Privacy has been defined as the right to be left alone without unwarranted intrusion by government, media, or other institutions or individuals. While this definition serves as a quick start to the right of privacy, there are still several interpretations as to what may or may not constitute as an invasion of privacy. What one person may believe to be anRead MoreNSAs invasion of privacy1408 Words   |  6 Pages NSA’s Invasion of Privacy Whether it is calling someone on your phone or online shopping on the computer, people are more connected than ever to the internet. However, a person might be oblivious to the fact that they are being watched using these technologies. The NSA (National Security Agency) is an intelligence organization for the U.S. to protect information systems and foreign intelligence information. Recently the NSA has been accused of invading personal privacy through web encryptionRead MoreMedia Invasion of Privacy5852 Words   |  24 PagesSTATE UNIVERSITY SCHOOL OF COMMUNICATION A TERM PAPER SUBMITTED IN PARTIAL FULFILLMENT OF THE COURSE: ETHICS AND PROFESSIONAL PRACTISE (MAC 854) LECTURER: DR. JIMI KAYODE TITLE: MEDIA AND THE INVASION OF PRIVACY BY AKANDE ADEFEYISAYO ADEBOLARINWA †¢ SUBMITTED ON 30th JANUARY, 2010 INTRODUCTION Media practitioners possess the function of gathering, processing and disseminating news item to a heterogeneousRead MoreInformation Of The Invasion Of Privacy1625 Words   |  7 Pageswriting papers, studying, Netflix, Youtube, social media, etc. With this expanding network of students, it should be apparent for everyone that they know the ways and knowledge that is essential to protect their privacy from those who want to strip it away. Information of the invasion of privacy of the American people was released by Edward Snowden in 2013. In brief, Snowden let the world know what the NSA and other agencies were doing: they were acquiring private information from their own civiliansRead MoreThe Issue Of Privacy Invasion1568 Words   |  7 PagesInternet habits such as your location, your search topics, your browsing habits and interests, etc. Do you welcome targeted ads that might just what you needed? What are your views or concerns? What would you suggest to solve the issues of privacy invasion? Post your answer also on the Discussions board. Ref: To block ads from YouTube, Facebook, etc., you could use browser extensions as described in this article: 10 Ad Blocking Extensions Tested for Best Performance https://www.raymond.cRead MoreThe Invasion Of Privacy Torts Essay1620 Words   |  7 PagesFor the reasons stated in Part I, supra, when the invasion of privacy torts were created, its promulgators went to great lengths to distinguish the interest protected by those causes of action as opposed to traditional causes of action for defamation and the like. Nevertheless, those distinctions have faded throughout the years, and in Maryland, â€Å"[a]n allegation of false light must meet the same legal standards as an allegation of defamation.† Piscatelli v. Van Smith, 424 Md. 294, 306 (2012). AccordinglyRead MoreInvasion Of Privacy And Discrimination Essay1452 Words   |  6 PagesInvasion of Privacy and Discrimination in a Workplace with the use of Technology, Ethical or Unethical? Technology has enhanced and improved every aspect of our lives and our businesses are no different. Even though we have made huge progress in terms of technology and what not, yet one can always use these technologies in a way that can negatively impact our lives. It all comes down to morality and ethics. In this essay I will be discussing the Ethical issues within Human Resource Management inRead MoreInvasion of Privacy in the Workplace2539 Words   |  11 PagesTitle: Invasion of Privacy in the Workplace OMM 640: Ethics and Social Responsibility Instructor: David Bouvin Debbie Barrow May 07, 2012 Do you feel like your workplace is your safe haven? Is your privacy invaded in your workplace? Can employers read your e-mail; monitor your blog or social network post. Employees peeping over your shoulder (sneakily), or even putting up a surveillance camera, as an employee, we should not

The Representation Of Native Americans - 1241 Words

Analysis Based on the results of this study, some of the participants think things have improved while others think that there is room for improvement when it comes to the representation of Native Americans in media. The participants were between the ages of 18 and 60. Stephanie says that some people (particularly from other countries), still think that native people still live in teepees and dress the way that they used to. It has been noted that popular media overwhelmingly depicts Native people as living in the past. What it comes down to is that these old movies tend to brainwash people on the real image of the American Indian. Surprisingly, Hollywood hasn’t affected their perception of their ancestry. Out of the participants that I contacted, Stephanie was the only one who had time to do a face to face interview. When interviewing Stephanie, her expression was calm and straight the whole time. She really had to think on some of the questions and made a couple of pauses he re and there. One thing that Stephanie, Jennifer, and Rachel all agreed on was that representations have improved somewhat, but there is still room for more. They also suggested that a lot of people still don’t fully understand. Scott only answered the last question because it was the only one that he was willing to answer. However, according to him, he didn’t believe that Native American representation in the media has improved, not even a little bit. Instead he suggested that theShow MoreRelatedNative American Stereotype Representation1743 Words   |  7 PagesNative American Stereotype Representation Stereotyping may be historical, but the emotions it arouses are eminently present today. According to Jack G. Shaheen, â€Å"Stereotypes are especially confining images. 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Our culture essentially label and define these women based on their representation in the mediaRead MoreAnalysis Of The Movie The Legendary Fight Against The Indians 1411 Words   |  6 Pages#1) Westerns have been a major genre in the American film industry and culture. The legendary fight against the Indians has been reconstructed for decades. Neil Diamond, a Cree filmmaker, directed Reel Injun, a documentary that sheds some light on the Native American perspective on the Western film. The main concern that Diamond and other Native American artists have is that western films give the public a misconception of who Indians are. Filmmakers have altered the true identity of the Indian throughRead MoreEnvironmental Impact On The Native American Community Essay1643 Words   |  7 Pagesare undeniably disparaged against but none as much as the Native American community. Not only did we take their lives and their land but we continue to disrespect the entire community every single day. 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The name is not only offensive to the Native American people, but people outside of Native American s find issue

Social Determinants Of Health And Health - 873 Words

these issues though those might be temporary. A final solution will have to be a national policy change in immigration, however, until then we could pursue some international options to aid undocumented immigrants in the United States. Better research on immigrant health and health outcomes would go a long way to shining a light on how to tackle these problems. The current debate in the research concentrates on social determinants of health such as acculturation, which of course influences a lot of other health and healthcare decisions made by immigrants. However, only focusing on social determinants of health undermines the importance of other factors that also heavily affect immigrant health in the United States. Specifically in the case of undocumented immigrants, the debate need to focus on systemic issues impeding access to healthcare as well as pre and post migratory social, political, and economic factors. Some examples that Martinez et al listed include, â€Å"specific environmental conditions such as pollution and contamination of water, as well as pre-and-post migration experiences ranging from rape, sexual assault, and abuse to extortion and several other specific geopolitical and economic factorsâ €  (966). Social strife, political persecution or famines are real problems that can affect an individuals’ health and specifically their mental health for the rest of their lives. Torres et al urge â€Å"those involved in public health research, policy, and practice† toShow MoreRelatedThe Social Determinants Of Health2207 Words   |  9 Pagesdisadvantage and significantly more health problems than the non-Aboriginal Torres strait Islander population in Australia† The social determinants of health Health as a whole is determined by the quality of life, as well as an individuals’ ability to create personal positive social and physical environments. These environments include homes, schools, workplaces and the community as a whole. According to the World Health Organisation (WHO, 2003), the social determinants of health are conditions in whichRead MoreSocial Determinants Of Health And Health Disparities1724 Words   |  7 Pagespublic health analysis have increasingly focused on how social determinants of health influence health outcomes and disparities (Clarke, C. E., Niederdeppe, J., Lundell, H. C., 2012). They have also explored strategies for raising public awareness and mobilizing support for policies to address social determinants of health, with particular attention to narrative and image-based information Clarke, C. E., Niederdeppe, J., Lundell, H. C., 2012). The relationship between the social determinants of healthRead MoreThe Social Determinants Of Health An d Health898 Words   |  4 PagesMental health outcomes vary differently by socioeconomic location for women and men. It is important to critically analyze the various social locations that low-income women living with mental health concerns are currently occupying. These women are occupying these social locations because of the structural inequities that they encounter in relation to their experiences with the social determinants of health. Explanatory frameworks are used to illustrate the relationship between the social determinantsRead MoreSocial Determinants Of Health And Health1170 Words   |  5 PagesSocial determinants of health are social, economic and physical factors that affect the health of individuals in any given population. There are fourteen social determinants of health but Income is perhaps the most important of these because it shapes living conditions, influences health related behaviors, and determines food security. In Canada, people with lower incomes are m ore susceptible to disease/ conditions, higher mortality rate, decreased life expectancy and poorer perceived health thanRead MoreSocial Determinants Of Health And Health1238 Words   |  5 Pagesthat are not in the proper state of health. The purpose of using social determinants is to create the optimal social/physical environment that will contribute and allow individuals to enjoy a healthier lifestyle, and thus become healthier. (Social Determinants of Health - Healthy People, n.d., p. 01) The Five key areas that are addressed in the social determinants of health are: Economic Stability, Education, Social and Community Context, Health and Health Care, and Neighborhood and Built EnvironmentRead MoreThe Social Determinants Of Health1194 Words   |  5 Pageswatching television, reading or watching over her six cats. Social Determinants of Health are conditions such as living conditions or environments one has experienced while living their life and how that affects one’s health (Mikkonen, J., Raphael, D., 2010). In this case study of Norma James presented above, the three Social Determinants of Health (DOH) relevant to this case study are Income and Income Distribution, Health Services and Social Safety Net. The following of the paper will discuss theRead MoreThe Social Determinants Of Health1623 Words   |  7 PagesStress has been identified as one of the social determinants of health. It has different meanings in various contexts, so a proper definition will give a good insight of the term.   Ã‚  Ã‚  Ã‚  Stress can be defined as a state of emotional or mental disturbance resulting from adverse or demanding conditions.   Ã‚  Ã‚  Ã‚  Stress can also be defined as a physical, chemical, or emotional factor that causes bodily or mental disturbance and could be a causal in disease formation. StressesRead MoreThe Social Determinants Of Health1377 Words   |  6 Pages A group of fellow students and my self conducted a public health walk in the area of hackney borough. Our aim was to observe the community and how their surroundings affected their health. On 4th November 2014, we met at 10am and started our walk at St. Johns church. Prior to this day we met up to plan on our walk and how we will conduct it. While on our walk we observed how diverse and cultural the area was, we observed the people socialising in the street, the services available for these peopleRead MoreThe Social Determinants Of Health1306 Words   |  6 PagesConditions of birth and people’s growth, lifestyles, occupations and age strongly influence their health. This essay focuses on children between the ages of zero to 19 and examines what the social determinants of health are. Firstly, it attempts to analyse poverty, family violence, addiction and the impacts on the health of younger New Zealanders who are exposed to those determinants. Secondly, strategies, initiative s and prevention services are identified at national, regional and local levels toRead MoreThe Social Determinants Of Health981 Words   |  4 Pagesthe first time. The social determinants of health most likely had an impact on the life expectancy of the vulnerable populations (Gupta, 2004). Applying the primary health care principles such as equity, cultural competence, community participation and maximum self-reliance, health promotion and disease prevention, access to health services and resource, use of acceptable technology and involvement of government departments to Mrs Azizi’s care will reduce the prevalence of health inequities amongst

Hcs 245 Culture and Disease Paper Free Essays

Culture and Disease Paper – Malaria Erin E. Nelson HCS 245 September 5, 2011 Andrea Dale Culture and Disease Paper – Malaria It tropical and sub-tropical climates temperature, humidity, and rainfall work together to create a breeding ground for mosquitoes. Mosquitoes are a host for communicable diseases one in particular is called malaria. We will write a custom essay sample on Hcs 245 Culture and Disease Paper or any similar topic only for you Order Now Malaria is a parasitic disease that infects a particular type of mosquito, Anopheles mosquitoes, which feeds on humans. People who get malaria are typically very sick with high fevers, shaking chills, and flu-like illness. Although malaria can be a deadly disease, illness and death from malaria can usually be prevented (Global Health – Division of Parasitic Diseases , 2010) Individuals living in climates that support the life cycle of these mosquitoes are more at risk than those who do not. If temperatures fall below 68 degrees Fahrenheit the mosquitoes cannot complete their growth cycle. Africa, parts of South America and Asia have incurred the majority of the malaria epidemic (Global Health – Division of Parasitic Diseases , 2010). I this paper I will cover: populations vulnerable to malaria, factors that make these populations vulnerable, modes of transmission, methods used to control the spread of malaria, the role of social/cultural influences and share community health promotion and wellness strategies. In particular young children and pregnant women are more at risk for contracting malaria. Young children have not built up or acquired immunity to the disease and without immunity infections are more severe and life threatening (The World Health Organization Staff, 2010). More than 40% of the world’s children live in places where malaria is a constant threat. Most children die from malaria because they do not get effective treatment† (Episcopal Relief and Development Staff, 2009). Pregnant women have compromised immune systems due to the pregnancy leaving them at risk. Also individuals suffering from other diseases such as HIV, malnutrition and anemia are vulnerable (Global Health – Divis ion of Parasitic Diseases , 2010). The parasite that causes malaria infects two hosts: the female Anopheles mosquitoes and humans (Global Health – Division of Parasitic Diseases , 2010). The mosquito is essentially unharmed, unscathed, from the parasite but acts as a vector and transmits the disease from human to human each time it feeds. The parasites are found in the mosquitoes’ salivary glands; it injects the saliva when feeding, and passes the parasite on to its â€Å"meal†. While the parasite is in humans it moves through the blood where its transferred to the liver. The parasite makes a home in the human’s liver and in the red blood cells it grows. The life cycle continues in each red blood cell, destroying them and creating daughter parasites (Global Health – Division of Parasitic Diseases , 2010). In order to control the spread of malaria scientists created antibiotics to cure the ailment to help minimize the spread of the disease. Chloroquine was the first antibiotic created by german scientist, Han Andersag, in 1946. A German chemistry student, Othmer Zeidler, synthesized DDT (Dichloro-diphenyl-trichloroethane) in 1874 but the insecticide properties were not discovered until 1939 (Global Health – Division of Parasitic Diseases , 2010). It was used by soldiers to keep mosquitoes away so they would not contract typhus and malaria will on the battle field. The CDC (Communicable Disease Center) was created as a new component of the U. S. Public Health Service and has been working to combat Malaria since 1946. The new center was the direct successor of the Office of Malaria Control in War Areas, an agency established in 1942 to limit the impact of malaria and other vector-borne diseases (Global Health – Division of Parasitic Diseases , 2010). Another mode of prevention is proper medication and insecticide while traveling in areas that are highly saturated in mosquitoes and reported cases of malaria. † Every year, millions of US residents travel to countries where malaria is present (Global Health – Division of Parasitic Diseases , 2010). About 1,500 cases of malaria are diagnosed in the United States annually, mostly in returned travelers† (Global Health – Division of Parasitic Diseases , 2010). Malaria risk is not distributed homogeneously throughout all countries. Some destinations have malaria transmission occurring throughout the whole country, while in others it occurs in defined pockets so the traveler should be weary of areas whose climate is conducive to mosquitoes. The WHO Global Malaria Programme is responsible for evidence-based policy and strategy formulation, technical assistance, capacity building, malaria surveillance, onitoring and evaluation, and coordination of global efforts to fight malaria. WHO is also a co-founder and hosts the Roll Back Malaria partnership, which is the global framework to implement coordinated action against malaria (The World Health Organization Staff, 2010). The CDC participates actively in global malaria efforts through work with the WHO, Roll Back Malaria Part ners, UNICEF, and more in the fight to keep the epidemic at bay (Global Health – Division of Parasitic Diseases , 2010). Conclusion Malaria is a very contagious parasite transmitted through mosquitoes to humans. Those at risk are individuals living in areas conducive to the breeding of mosquitoes, especially those that allow the mosquitoes to complete their growth cycle. Everyone is at risk especially with the numbers of travelers increasing the risk of the traveler bringing it home to the states is probable. Preventable measures have been created such as DDT in insect repellant and antibiotics. The epidemic has ceased in the States but continues to be a problem in Africa and Asia. References Episcopal Relief and Development Staff. (2009). Malaria FAQs. Retrieved September 3, 2011, from NETSFORLIFE: http://www. netsforlifeafrica. org/malaria/malaria-faqs Global Health – Division of Parasitic Diseases . (2010, February 28). Malaria. Retrieved September 3, 2011, from Centers for Disease Control and Prevention: http://www. cdc. gov/malaria/about/disease. html The World Health Organization Staff. (2010, April). Malaria Center. Retrieved September 3, 2011, from World Health Center: http://www. who. int/mediacentre/factsheets/fs094/en/index. html How to cite Hcs 245 Culture and Disease Paper, Papers

Morning waking up essay free essay sample

A small crack in the egg-smooth walls of sleep, and I can sense a day circulating around me. Thin air holds images: a man sweeping trodden debris of dream off city sidewalk one hour before any pedestrian footfall. Shy birds made of confusion and tissue paper. Dissipating, those intent silent seconds when one listens In vain to pull full sentences from the soft dinner-party murmur of dreams and reality. To sort the sounds of the real bedroom from the mingling sounds of the Protean. The world opens up between my eyelids, and my eyelids open onto white ceiling or white wall.A breath-felled space where I keep who I am. This is the absence to watch with wonderl cant learn such blankness, cant buy it or excavate it from the days events no matter how I dig, such blankness is already vanishing as I begin reflexively to find myself. We will write a custom essay sample on Morning waking up essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I am: the unmarked margin of a book. A faint vibration. The sound of something far away. I am: a radio tuned to soft Inchoate static. A tingling at the tips. I am: this hand, curled like a fern. I used to believe that the first thing I saw who.. Middle of paper .. NY billions of lungs. Youve got to groan when you stretch, youve got to make some sort of noise. Youve got to stretch your voice taut, stretch your arms to the side and top like a childs drawing of a sun extending crayon rays of light. Miraculous to know that you still work. And weather is stretching over the window-escape, some sort of weather-?clouds or a blue sky pulled tight over black-bound arpeggios of stars. I get up and go to the window, rumpled with sleep, a wrung sponge dripping lazy dreams.

Havaianas. A Brazilian Brand Goes Global Essay Example For Students

Havaianas. A Brazilian Brand Goes Global Essay emerging brands A perspective from Havaianas Afonso Sugiyama The president of Alpargatas USA, the parent company of flip-flop brand Havaianas, Afonso Sugiyama talks to Pip Brooking about the challenges of exporting Brazils best loved brand to a global audience The Havaianas brand has something most brands could only dream of 100% awareness in its home market. However, that also places limitations on further growth. The brand has been growing organically outside Brazil, driven by affinity with its Brazilian spirit; now it is time for it to build n that, believes Afonso Sugiyama, president of Havaianas parent company Alpargatas USA. usinesses. In Europe we need to find more occasions to wear, so its about developing brand extensions such as closed-toe shoes. We were concerned that Brazilians would be offended The business is so large in Brazil that theres an emotional connection with the brand. The fact its all about flip-flops is much stronger in Brazil. Elsewhere the connection is m ore to do with the fun aspect of the brand. How does the proposition change outside Brazil then? Does your experience offer learnings Outside Brazil, Havaianas goes from market leader to a challenger brand. We need to be more daring and have more of a story to tell. Its also less about the category and more about the brand. In the Northern Hemisphere the biggest challenge is the seasonality of flipflops. We have to make it more relevant in peoples minds, and to stockists Storytelling is very specific to the brand, but understanding who youre telling it to and how to connect them is something that applies to anyone. Latin America is generally very shy about taking business globally, but like t or not, the world is global. Building resonance internationally can reinforce your position in your home market. k www. mandmglobal. com MM Q4 p57_Emerging brands. indd 57 At number 85, Corona is the only Latin American brand to make it into Interbrands Top 100 Global Brands Index. It is not only the biggest selling beer in Mexico, but the fourth best selling beer in the world. According to its parent company, Grupo Modelo, Corona Extra is the number one imported premium beer in the US. It is still expanding into new markets such as Australia and New Zealand. Many of the most familiar Brazilian brands come from the financial sector, but Banco Itau is the biggest. The bank was crowned the most valuable Brazilian brand for 2010 ahead of other financial brands Bradesco and Banco do Brasil. With an estimated brand value of $12bn according success of the group in multiple areas of banking services is beginning to gain international attention outside its domestic market. Telcel Mexico The Mexican telecommunications company is familiar throughout Latin America and with a 60% marketshare it is the most valuable brand in the egion, according to Millward Brown. It has created high brand awareness through aggressive marketing and sports sponsorship, including NASCAR, world tennis tournaments and football events. But does that upset your loyal fans in Brazil? We were concerned that Brazilians would be offended that theres a product somewhere else that they couldnt buy. Its why the closed-toe model is available in our concept store and we will be rolling it out across the market. Luckily though, the reaction in Brazil has been very positive. Brazilians are proud of seeing Havaianas going global. How does brand perception change from home market to a global market? Corona Banco Itau Brazil How do you take a brand like Havaianas, global? We have a strong asset that has developed organically over 50 years its something no investment in marketing you must always stay loyal to the brand. We always start with the Brazilian heritage, but as communications have evolved it has become less about Brazil and more about the Brazilian spirit and its values. Our values are fun, energy, design and style, which are all things associated with Brazil. .ue9c9e74f549aeca830892a2f0c2066fc , .ue9c9e74f549aeca830892a2f0c2066fc .postImageUrl , .ue9c9e74f549aeca830892a2f0c2066fc .centered-text-area { min-height: 80px; position: relative; } .ue9c9e74f549aeca830892a2f0c2066fc , .ue9c9e74f549aeca830892a2f0c2066fc:hover , .ue9c9e74f549aeca830892a2f0c2066fc:visited , .ue9c9e74f549aeca830892a2f0c2066fc:active { border:0!important; } .ue9c9e74f549aeca830892a2f0c2066fc .clearfix:after { content: ""; display: table; clear: both; } .ue9c9e74f549aeca830892a2f0c2066fc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue9c9e74f549aeca830892a2f0c2066fc:active , .ue9c9e74f549aeca830892a2f0c2066fc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue9c9e74f549aeca830892a2f0c2066fc .centered-text-area { width: 100%; position: relative ; } .ue9c9e74f549aeca830892a2f0c2066fc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue9c9e74f549aeca830892a2f0c2066fc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue9c9e74f549aeca830892a2f0c2066fc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue9c9e74f549aeca830892a2f0c2066fc:hover .ctaButton { background-color: #34495E!important; } .ue9c9e74f549aeca830892a2f0c2066fc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue9c9e74f549aeca830892a2f0c2066fc .ue9c9e74f549aeca830892a2f0c2066fc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue9c9e74f549aeca830892a2f0c2066fc:after { content: ""; display: block; clear: both; } READ: Nature Vs. Nurture : A Debate Within PsychologyThat comes hrough in our communications, but our selection of media is very local. Other global challengers Petrobras For more industry perspectives go to mandmglobal. com The semi-public oil company is Latin Americas largest company, and the sixth biggest company in the world by market value. Marketing includes TV and press campaigns to further brand recognition, as well as targeting industry in key markets such as Argentina and Colombia. Recent sponsorship of BMW Williams Formula One team was aimed at increasing international recognition. Q4 2010 57 25/1 1/2010 18:03